Blog
How Modern Commercial Spaces Use Graphics To Unify Branding, Wayfinding, And Visibility
Modern commercial spaces rely on signage and graphic design to do far more than label rooms or mark exits. Today, a well-planned wayfinding system helps people move through a physical space confidently while reinforcing brand identity, professionalism, and visibility....
What Is The Best Material For Outdoor Signs?
When it comes to outdoor signs, material matters. Whether you're setting up a storefront display, posting a directional marker, or showcasing a promotion in a busy outdoor setting, your sign must do more than look good; it needs to withstand harsh conditions and...
What Indoor Signs Does Every Business Need?
Indoor signs do more than decorate walls; they help businesses direct customers, reinforce branding, and create a cohesive experience. Whether you’re a small shop or a large facility in Indianapolis, the right mix of indoor signage can enhance your space and impact...
How to Plan Reception and Lobby Signage for a New Office or Remodel
When you are building out a new office or updating an existing space, it is easy to focus on flooring, furniture, and paint colors and leave signage for the last minute. The problem is that your lobby and reception signs are what visitors actually rely on to know...
Metal Fabrication: Custom Solutions
What is Metal Fabrication? Metal fabrication is the process of cutting, forming, and assembling metal materials into finished components that are both functional and visually appealing. From simple brackets to complex architectural features, fabrication allows raw...
Why School Branding Goes Beyond Logos and Mascots
Why School Branding Goes Beyond Logos and Mascots School branding involves much more than a mascot or logo. It shapes how students, families, and staff interact with their environment every day. Eye 4 Group partners with schools throughout Indianapolis and Central...
What Are Commercial Interiors and Why They Matter for Your Business
What Are Commercial Interiors and Why They Matter for Your Business Commercial interiors are an important part of how businesses present themselves to employees, clients, and visitors. The layout, materials, and finishes used inside a space contribute to comfort,...
FAQs About Business Signs
Get New Signage For Your BusinessIf you're considering new signage for your business, you're not alone in having questions. From design and permitting to installation and upkeep, there's a lot to think about. At Eye 4 Group, we work with clients across Indianapolis...
Indoor vs. Outdoor Business Signs: What’s Right for Your Space
Signs that Work, Every TimeChoosing the right signs for your business depends on location, traffic flow, and how people interact with your space. Some signs pull people in, while others guide them once they’re inside. Understanding the differences between indoor and...
10 Types of Business Signs Every Company Should Know About
10 Types of Business Signs Every Company Should Know AboutSignage plays a vital role in how customers perceive your business, navigate your space, and remember your brand. From attracting foot traffic to providing important information, business signs do much more...
The 5 Coolest Features of an IndyCar
With the Indianapolis 500 coming up in a couple of weeks, fans and engines are revving up for the greatest spectacle in racing. Prior to the big event, there are several preliminary events taking place, such as the Indianapolis Grand Prix this weekend. The 2.439-mile,...
Window Perf: To Lam or not to Lam
Perforated window film also known as "window perf" is a great way to advertise your company. Why not use the "empty space" on your windows to advertise sales, promotions, products and or your company branding. Window perf can be applied to the inside and or outside of...