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Why School Branding Goes Beyond Logos and Mascots School branding involves much more than a mascot or logo. It shapes how students, families, and staff interact with their environment every day. Eye 4 Group partners with schools throughout Indianapolis and Central...

What Are Commercial Interiors and Why They Matter for Your Business Commercial interiors are an important part of how businesses present themselves to employees, clients, and visitors. The layout, materials, and finishes used inside a space contribute to comfort,...

Get New Signage For Your BusinessIf you're considering new signage for your business, you're not alone in having questions. From design and permitting to installation and upkeep, there's a lot to think about. At Eye 4 Group, we work with clients across Indianapolis...

Signs that Work, Every TimeChoosing the right signs for your business depends on location, traffic flow, and how people interact with your space. Some signs pull people in, while others guide them once they’re inside. Understanding the differences between indoor and...

With the Indianapolis 500 coming up in a couple of weeks, fans and engines are revving up for the greatest spectacle in racing. Prior to the big event, there are several preliminary events taking place, such as the Indianapolis Grand Prix this weekend. The 2.439-mile,...

Perforated window film also known as "window perf" is a great way to advertise your company. Why not use the "empty space" on your windows to advertise sales, promotions, products and or your company branding. Window perf can be applied to the inside and or outside of...

They say a logo can make or break a business, although I typically agree, I think that there are always exceptions to the rule. Logos are everywhere! Examples of good and bad ones are all over the place, but what is it that differentiates them? There are a few...

Many employees just feel like a face in the crowd when they are at their workplace. Did you know that less than one-third of employees in 2015, felt as if they were truly engaged in their workplace? it is best to keep your employees engaged, as this will make them...

According to Investopedia.com a Workflow is defined as: “A series of tasks to produce a desired outcome, usually involving multiple participants and several stages in an organization. Workflow describes the sequential steps that comprise a work process in the business...

Spend a day in any mall, supermarket, theme park, restaurant, on the road, actually spend a day anywhere and you will notice phones and tablets in front of people’s faces. Technology has grown to a point where it has begun to trump real life events in real time. I...

Many of us enjoy watching football from September to January, but one of the biggest sporting events of the year falls in February. Whether it's a nail-biting, down to wire game or a washout, this is one of the most watched sporting events every year. This may be...